Government Subsidy Strategies Considering Greenness on Agricultural Product E-Commerce Supply Chain

Based on the Stackelberg game theory, this paper explores incentive effects of five government subsidy strategies agricultural products in e-commerce. A two-tier e-commerce supply chain one farmer and platform is constructed to examine impact different greenness an product, wholesale price, selling profit chain. The results show that effect offering subsidies significant. Also, direct subsidization from a has maximum sales product. study provide policy implications for governments establishing sustainable mechanism through subsidization.